Meet The Team

Verick Burchfield

CEO, Athletic Turf Wash, MSN,CRNP

Verick brings over two decades of professional expertise to his role as CEO of Athletic Turf Wash, LLC. With a distinguished 20-year career in the medical field, Verick spent 15 of those years serving as a Certified Registered Nurse Practitioner (CRNP) in the rural communities of Alabama and Missouri. His leadership skills were exemplified as he managed emergency departments independently for a decade before retiring from medicine in 2014...

Transitioning from healthcare to business, Verick and his wife have successfully operated a direct sales enterprise for the past 12 years. Their outstanding performance positioned them among the top five producers for a multi-billion-dollar MLM in the Health and Wellness industry. Over the last seven years, Verick has dedicated himself to the study and application of Nano Metallic Silver Oxide (NMSO) across various industries.

As the current CEO of Athletic Turf Wash, LLC, Verick is committed to ensuring the safety and performance of artificial turf surfaces for athletes at all levels, from high schools to professional leagues. His leadership is driven by a passion for providing healthy environments.

Verick and his wife, Crystal, have been married for 26 years and are proud parents of four children. Deeply committed to humanitarian efforts, Verick is driven by a desire to help those in need. He and Crystal have played a pivotal role in advancing Hope for Justice, an organization dedicated to combating human trafficking. Last fall, Verick advocated for this cause in Washington, D.C., with meetings in the U.S. Senate to further raise awareness and support.

John King

COO, Athletic Turf Wash

John’s professional journey has been marked by opportunities to serve others through innovative solutions and strategic leadership. As the Chief Operating Officer of Athletic Turf Wash (ATW), John leverages his extensive experience in introducing new technologies and implementing cost-effective risk mitigation strategies to benefit the stakeholders of athletic facilities...

John began his career as a registered representative of the National Association of Securities Dealers, followed by the successful launch of an extended healthcare product for a leading health insurance carrier. In 2010, he founded and managed a specialty brokerage firm in worksite benefits, where he thrived in the creative environment of building a business from the ground up alongside a team of valued partners. His passion for the industry is also reflected in his role as the host and executive producer of InsuranceRadio.com, where he has shared insights and innovations for years.

In addition to his role at ATW, John has been instrumental in marketing this Nano Metallic Silver Oxide particle for applications in various sectors, including veterinary medicine, dental surgery, pulmonary therapy, and burn wound care, through ATW’s sister company.

John is deeply committed to his community and church, having held various leadership positions such as board member, volunteer coach, and participant in the MS Society Leadership Class. He holds two degrees from the University of Alabama where he met his wife of 24 years.

Trent Richardson

Athletic Market Liaison, Athletic Turf Wash,

Athletic Turf Wash is excited to announce its partnership with former University of Alabama football star and NFL running back, Trent Richardson, joining the ATW team as the Athletic Market Liaison. Known for his achievements on the field, Richardson now joins the mission to promote clean and safe athletic environments. With his experience in professional sports, Richardson will bring valuable insights to encourage player safety and top-tier performance for athletes everywhere.

Trent Richardson Career Highlights 

Recognized as the nation’s top running back, Richardson played football for the University of Alabama, with his junior year being his most notable. Richardson was recognized for many achievements, including:  

After his time in college football, Richardson was a running back in the NFL for the Cleveland Browns and Indianapolis Colts. His dedication to the sport remains strong as he has shifted into coaching at Hoover High School in Alabama. There, he was introduced to Verick and John from Athletic Turf Wash and has been a strong advocate for the company’s mission to ensure player safety through its 99.5% pathogen reduction rate! 

Advocating for Athlete Safety and Performance: 

The partnership highlights their shared passion for keeping athletes at the top of their game. Together, Richardson and Athletic Turf Wash advocate for the need for regularly maintained fields, emphasizing that safe playing environments are essential to both injury prevention and peak performance. Whether it's a high school practice field or a professional stadium, their efforts underscore the vital role that turf cleanliness plays in protecting athletes and promoting excellence in sports.